In a world dominated by spotify and apple music, how can we make tidal stand out?
Tasked with this question, my advertising class set out to find the answer.
*not made for client, made for educational purposes only
TIdal
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TIdal *
The problem:
The music streaming market is overtaken by two giants: Spotify and Apple Music. How can a small (but mighty) platform like Tidal get noticed?
The solution:
Find out what consumers actually want and show how Tidal accomplishes that.
Through a combination of
Interviews,
surveys, &
Message testing…
…we found that
MOST COLLEGE STUDENTS ARE HESITANT to try new music streaming platforms. they’re also heavily influenced by social media and their friends and family.
SO we came up with an activation plan to make them care.
